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  • Do franchisees need to know anything about marketing?
    No! That's the point. Not everyone has the time to stay up-to-date on shifting trends and technology and then actually create and run ads online. They can just choose from the available company images and text and then AdMenu does the rest. That's it!
  • What if the franchisees don't have a Facebook Ads or Google Ads account?
    If they don't have one already, that's OK. Just have them follow the instructions below: For instructions for Google, click here. For instructions for Facebook, click here. It's easy to set both of these up, however, if you prefer to have us do it - we can do it for a small fee!
  • Does the franchisee need a Facebook page?
    If they don't have one already, that's OK, they will need one, you can get them to set one up by following the instructions below: For instructions, click here. If you'd still rather have someone else do it, let us know and we can do it for a small fee.
  • Is there a minimum ad spend?
    Yes, there is. The reason is that the effectiveness of both Google and Facebook drops significantly below a certain threshold. Because of that, we've set the minimum spend to ~$10/day for Google and ~$5/day for Facebook. With an overall minimum budget of $200/mth.
  • How does the franchisee select the ads?
    In the Facebook and Google tabs in their account, it will automatically show ads relevant to their business. For Google, they simply select the ads that correspond with the services the business provides. For Facebook, they first select the ad text they want (or write their own), then choose from your company images, and last of all they decide if they want to send them to their own landing page, or just let us take care of it.
  • Where are the ads shown?
    Ad campaigns are run on Facebook and the Google search networks.
  • How often do we need to change ads?
    Since each campaign runs until the end of the month, franchisees will need to select new ads each month. They will usually select the same Google ads each month, unless they change the services they provide, but we suggest changing up their Facebook ads regularly, just to keep them fresh for the audience. They can select and save the Google ads a calendar month in advance (e.g. they can select January ads in December). For Facebook, they can choose ads from the 25th of the month before they run. Ads are published from the 1st of the month or once the budget has been saved, whichever is later.
  • When do ad changes go into effect?
    Ads can change at any time, but the changes will only be registered once a month, on the account rollover date (when get billed). Once an ad is registered, it will run for the whole month according to the set budget.
  • Where do we change a business profile?
    In your account, click on the "Settings" tab and then click "Profile Information". Once you have changed any details, click "Save" at the bottom.
  • How is a monthly ad budget set?
    Once Google and Facebook ads have been selected and are ready to be publish, the "Monthly Budget" tab can be selected to set the total dollar amount to allocated spend. A decision will need to be made on what percentage of the budget to dedicate to Google and what percentage goes to Facebook. Once ads have been selected and the"Save" is clicked, all the ads will be published.
  • Who charges for the ad spend?
    Facebook and Google charge the franchisee directly for however much they spend on their platform. e.g. If they set the budget as $500 in AdMenu, with 70% Google and 30% Facebook, Google will charge their Google ad account for $350 and Facebook will charge their Facebook ad account for $150. The only amount that goes to AdMenu is the monthly subscription.
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